Start from your kind of agency
| Your agency | What it needs most | What fits |
|---|---|---|
| One to ten people, leads on WhatsApp and IndiaMART | A priced, good-looking estimate out fast, UPI and GST on the documents, a price you can see | Triplli |
| A DMC or a tour operator with separate sales, reservations and operations | Costing from contracted supplier rates, vouchers, a movement chart, supplier ledgers, many currencies | Sembark |
| An agency without a website yet | Somewhere online for customers to ask for a trip and see the dates it runs | Triplli: your own enquiry page and a trips page with every fixed departure, in your logo and colours, to link from Instagram and WhatsApp. TraviYo if you want a full website built |
| A sales team that mostly calls and follows up | Calling, call logs and follow-up pipelines more than itineraries | A general sales CRM, such as Zoho CRM. It has no itinerary or estimate built for travel |
The software, from what each publishes
Read on each product's own site on 8 Oct 2026. Prices change; check before you decide.
| Built for | Price | What it does | |
|---|---|---|---|
| Triplli | Indian agencies of one to ten people | ₹999 to ₹1,499 a month per agency, team included, no setup fee | Branded itinerary and estimate PDFs with markup per line, UPI on every document, GST and TCS invoices, fixed departures with customer pages, leads from a form, a webhook and IndiaMART |
| Sembark | DMCs, tour operators and agencies, in India and abroad | Per user per month plus a setup fee; price on request | Lead capture from ads and APIs, costing from supplier contracts, a tour calendar, vouchers, a supplier ledger, quotes in 30+ currencies, WhatsApp automation as an add-on |
| TraviYo | Agencies moving online | CRM ₹25,000 a year or ₹1,00,000 once; websites from ₹15,000 | Websites, a CRM with leads, quotations, invoices, vouchers, a supplier hub and a trip calendar, and digital marketing |
Side by side: Sembark and Triplli, TraviYo and Triplli.
How to choose
- Count who will use it. Per-user pricing grows with the team; per-agency pricing does not.
- Quote your last trip in it. Time it from the customer's message to a PDF you would send. That number is the product.
- Look at the PDF on a phone. It is what the customer judges you on, and most read it in WhatsApp.
- Check the invoice. GST with CGST and SGST or IGST, TCS on overseas packages, and your UPI on it.
- Ask what it sends your customers. Some send WhatsApp messages for you; some never send anything.
The longer list, with ten questions to ask in a demo, is in choosing travel agency management software.
